Get help from our world-class marketing experts in a free consultation call. Influencers offer you an ideal way to meet new customers, raise brand recognition, and boost conversions via their daily-engaged content and unlimited sharing potentials from their fans. As mentioned above, the more shares or any other interactions brands have on social networks, the higher ranking you get in Google search results. As mentioned above, influencers have a significant impact on the purchase decision-making process of consumers. Roughly 40% of survey respondents reported that they made a purchase shortly after seeing their favorite influencer use a product or service. A study from Burst Media pointed out that an average of $6.85 is earned for every $1 spent on media for an influencer marketing plan.
When you reach a larger audience through influencer marketing, you also get significantly more opportunities to build backlinks. Links are one of the most important ranking factors that Google uses in searches. When you partner with bloggers through guest posting, product reviews, or other types of collaboration, you’re almost always guaranteed a new link back to your site. Influencers are experts in their field, which is why their followers trust them and have influencers have considerable influence on them. They have built an inspiring and respectful relationship with their fans. Therefore, people believe their opinions and recommendations.
Overall, this is a win-win collaboration as both sides have a stake in the result. As you partner with the correct influencer who appeals to the same market as yours, profit comes immediately from influencer marketing. Influencers make advertising activities more engaging and genuine for a target audience, who are often overloaded with tons of commercial advertisements every day. Technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. You should be a digital marketer/growth hacker and passionate to share your own success stories or blogging tips or case studies.
Create a roster of fewer than four things the influencer should say about your product. In the video below, Influencer Marketing Hub unveils the meaning behind the term “Influencer marketing.” The video also sheds light on what does and doesn’t work on this channel. You know the lipstick is harmless, colorful, and stays intact for a long period. So as you make your agreements with influencers, have disclosure guidelines. Our friends over at Hootsuite wrote a whole article on how to set goals to get you started. Check out this Hootsuite post on influencer pricing to find out.
While the person with more followers will put your brand in front of more people, the update may not receive as much engagement. While this isn’t the crazy engagement you might get from a celebrity influencer, her following is quite loyal and therefore likely still drives sales. It’s also important that you align well with their audience as 72% of influencers say that brand alignment is the most important factor when choosing a brand. The last thing I want to add is that you should track your influencer ROI with specific coupon codes.
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You can also create your own custom reports to visualize the impact of your influencer marketing efforts. When you create an influencer marketing campaign in the Marketplace, you’ll have access to a full dashboard – your hub for everything you need in order to track your campaign. You’ll be able to see pending applications from influencers who want to work with you and track the status of each one. When running an influencer marketing campaign, a lot of time can be spent negotiating with influencers on their rates.
As with any good marketing strategy, the number one thing is to outline your goals. Defining what you want to accomplish in your influencer marketing will help you craft a smart strategy throughout your campaign. It will also help you know the metrics you should track to measure your campaign’s success. If you were lucky enough to be featured on Instagram’s featured page or your look was just distinctive enough, then your chances of being tapped as an influencer were high. After enough brand partnerships, some have turned social media influencer marketing into a full-time career.
If integrated judiciously into your marketing strategy, Content Marketing and Influencer Marketing can drive home incredible results. These are all ways of reaching out to your target audience with an external resource. Contrary to this, Influencer Marketing has a more interpersonal touch as it is usually done by somebody whom the audience can trust.
Once the video is released, you have a whole new set of responsibilities. In order to make your campaign truly successful, you need to monitor how the audience interacts with your content. In addition to raising brand awareness, it can also drive organic traffic to your website. This can have a positive impact on your website’s search engine rankings as search engines love to see positive user signals such as long dwell times and low bounce rates. Tecno, a smartphone manufacturer, adopted this strategy to promote their new product, the TECNO PHANTOM X Smartphone. The company partnered with Lewis Hilsenteger ofUnbox Therapy, who created a video demonstrating how the new product works.
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